What began here as an experimental sports analytics engine has grown into a platform of its own. We've demerged it from FinMinutes so each product can do one thing exceptionally well — finance here, sports intelligence there.
FinMinutes is, at its core, a market-mechanics platform. Building a sports trading simulator let us stress-test the same primitives — pricing engines, order books, live data ingestion — against a fast, high-frequency event stream. The sports floor was our laboratory for market microstructure.
A finance research terminal and a live sports product want different audiences, different release cadences, and different compliance footprints. Keeping both under one roof blurred the focus of each. The clean answer was a demerger — and SportsForge.io now carries the simulator forward as a dedicated platform.
The deterministic AMM-style pricing model first prototyped on the finance desk now drives every market on SportsForge.
Real-time event feeds and a settlement ledger — battle-tested here, productised there.
The analytics and prediction tooling became the foundation of the SportsForge B2B data platform.
It's all on SportsForge now — live markets, leaderboards, and creator tools. FinMinutes stays focused on what it does best: financial research and calculation.
Go to SportsForge.io →